Emarketing Excellence: Planning and Optimizing your Digital Marketing by Dave Chaffey & PR Smith

Author:Dave Chaffey & PR Smith [Chaffey, Dave]
Language: eng
Format: mobi
ISBN: 9781136181450
Publisher: Taylor and Francis
Published: 2013-03-04T14:00:00+00:00

E-MARKETING INSIGHT

Distinguish potential buyers from other types of site visitor

Bryan Eisenberg, author of Call to Action and Waiting for your Cat to Bark, recommends distinguishing potential buyers from other types of site visitors. He says (2011): ‘Stop thinking of your traffic in terms of number of visits or visitors. That metric sucks! All that matters is potential buyers and actual buyers. Everything else just inflates egos.’

There are three types of visitors who can come to your web site:

1

Buyers – you know who they are because they converted to a sale or lead.

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